Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
Team Introduction:
The EU Central Live Team serves as the center of excellence for live commerce across European markets. Our mission is to accelerate the growth and maturity of the live ecosystem by building scalable frameworks, sharing best practices, and enabling teams, sellers, and creators to succeed in e-commerce live.
The team works closely with cross-functional partners including Category, Campaign Ops, Creator & Affiliate, Product, Data, Finance, and Governance teams to ensure alignment between strategy, execution, and platform capabilities.
By combining education, operational excellence, and data-driven incentives, the EU Central Live Team aims to build a strong, scalable live commerce foundation that unlocks long-term growth for sellers, creators, and the broader EU ecosystem.
Responsibilities:
- Competitor's research: Identify market trends, emerging live content styles, and fast-growing categories. Benchmark performance to uncover opportunities for improvement in traffic, conversion, or ecosystem structure.
- Data analysis: Build dashboards and frameworks to monitor live performance (traffic, GMV, conversion, participation, creator activity). Conduct deep dives into seller, creator, and category performance to uncover actionable insights.
- Budget management: Track and evaluate live budget efficiency, including the impact on traffic, GMV, and creator/seller participation. Collaborate with finance, operations, and category teams to optimize spend and ensure long-term efficiency.
- Growth Strategy: Design strategic frameworks to onboard, incubate, and scale sellers and creators in the live ecosystem. Build tiering models, incentive mechanisms, and program guidelines to support continuous growth.
- Business analysis: Provide structured input for product features, traffic strategy, and ecosystem policy adjustments to strengthen the overall live commerce experience.
Qualifications
Minimum Qualifications
- Language: Fluent in Chinese to be able to work with Chinese internal teams based in Mainland China. Fluency in English to be able to work with local stakeholders.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. An advanced degree in Marketing or a related area is advantageous.
- Experience: 4+ years of experience in e-commerce, resource allocation, or product marketing, with a track record of executing successful project initiatives.
- Project management: Proven expertise in managing and optimizing incentive programs, including budgeting, asset allocation, and prioritization to maximize impact and ROI.
- Product marketing: Solid understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies that drive product awareness and adoption.
- Data analysis skills: With the ability to interpret performance metrics, adjust resource distribution, and enhance campaign effectiveness based on insights.
- Skilled in collaborating with Mandarin-speaking and English-speaking accounts and cross-functional teams, ensuring seamless communication with global product teams and resource management.
Preferred Qualifications:
- Experience working in a fast-paced retail environment.
- Understanding of livestream formats, creator behavior, or e-commerce business models.
- Experience managing performance-based budgets or incentive programs.
- Demonstrated ability to work effectively with product, creative, and analytics teams to ensure cohesive and resource-efficient campaigns.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.