Responsibilities
The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

This role is based in our Milan office.

Responsibilities:

Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
Own the full P&L responsibility for your category, driving both topline and profitability.
Leverage industry knowledge and your professional network to fuel category growth and success.
Build and lead a high-performing team—hiring, developing, and coaching top talent.
Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Qualifications
Minimum Qualifications:

Proven experience leading and scaling high-performing teams.
Strong strategic mindset with the ability to execute with precision and operational excellence.
Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
Extensive experience in category management with a track record of delivering ambitious results.
Deep understanding of the Italian market, including consumer behavior, digital trends, and mobile commerce transformation.
Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
Fluent in both Italian and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications:

Strong understanding of E-commerce, content marketing and influencers
Experience of owning P&L on an E-commerce platform/marketplace
Experience in managing diverse teams
Ability to thrive in ambiguity and adjust quickly to change

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information
【For Pay Transparency】 Italy Compensation Description (Annual) - TikTok
The initial gross annual salary for this position in the selected city is EUR 82800, paid pursuant to and inclusive of any relevant provisions of law and the National Collective Labour Agreement for employees of the Commercial Sector negotiated by Confcommercio.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
In line with our company philosophy and commitment to equal treatment, our Total Rewards package is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment. Learn more about our benefits at https://lifeattiktok.com/culture.
These benefits are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.