BLACKMASK is a fast-growing men's grooming brand scaling across TikTok Shop, Amazon, and our own online store. A major driver of that growth is our creator program: the network of TikTok Shop affiliate creators who post about our products every day. We are hiring a TikTok Shop Affiliate Manager to grow that network and manage the relationships inside it.
This role is for someone who has done this work before. You have run TikTok Shop creator outreach and affiliate relationships hands-on, you understand how the affiliate ecosystem works, and you can show what your work produced. Years of experience matter less than real experience in this exact role. This is a dedicated in-house position; we are not looking for agencies, consultants, or freelancers managing multiple brands. You will work directly with the leadership team.
About The Role
The TikTok Shop Affiliate Manager owns the top of our TikTok Shop creator funnel. You will find and qualify affiliate creators, send high-volume personalized outreach, get samples into creators' hands, and guide them to their first posted video. From there you manage the relationship: onboarding, check-ins, and turning one-time posters into consistent partners. You will be responsible for hitting clear weekly outreach and activation targets.
Responsibilities
- Research and qualify TikTok Shop affiliate creators in the men's grooming, hair, and lifestyle niches
- Send high-volume, personalized outreach through target collaboration invites, DMs, and email, and run structured follow-up sequences
- Manage sample seeding end to end, from sample request to first posted video
- Own creator relationships after the first post: onboarding, regular check-ins, and repeat posting
- Spot winning creator videos and coordinate remakes with other creators to scale what works
- Support our creator community channels, including Discord and our VIP affiliate program, and flag top performers for deeper partnerships
- Keep the creator pipeline in our CRM (Reacher, training provided) accurate and up to date
- Track and report weekly KPIs: outreach volume, response rate, sample approvals, creator activations, and creator GMV
Who You Are
- Experienced in TikTok Shop affiliate outreach and hungry to build a bigger creator network with a scaling brand
- A daily TikTok user who understands creators, trends, and short-form content
- An excellent written communicator whose messages are clear, personal, and professional
- Persistent and consistent, comfortable with high-volume outreach and follow-up without losing quality
- Organized and detail-oriented, able to manage hundreds of conversations at once
- A relationship builder who enjoys working with creators and making them feel valued
- Focused: you want to go deep with one brand, not split attention across a client roster
- Coachable, target-driven, and reliable
Requirements
- Hands-on experience running TikTok Shop affiliate or creator outreach for a brand, with results you can walk us through (creator network size, activations, GMV)
- Working knowledge of the TikTok Shop affiliate ecosystem: Affiliate Center, target collaboration invites, and sample flows
- Excellent written and spoken English
- Comfortable with high-volume daily outreach and follow-up
- Strong organizational skills for lists, pipelines, and sequences
- Strong overlap with US business hours
- Full-time commitment to one brand, with no concurrent agency clients or freelance rosters
Nice To Have
- Experience in men's grooming, beauty, or another competitive CPG category
- Experience with Reacher, Kalodata, or similar TikTok Shop tools
- Experience running a creator community on Discord or a similar platform
- Experience making short-form content yourself
- Personal interest in men's grooming and style
What Success Looks Like
In your first 30 days, you will:
- Complete onboarding on our brand, collaboration offer, and tools
- Build your first qualified creator lead lists in our target niches
- Begin daily outreach and hit your first weekly activity targets
- Activate your first creators
Within 3 to 12 months, you will:
- Consistently hit weekly outreach and activation targets and own the top of the creator funnel
- Manage relationships with a growing roster of consistently posting creators
- Contribute improvements to our outreach messaging and playbooks based on results
- Expand your scope as the creator team grows