About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 800,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
This role will report to the local Marketing Manager in Denmark.
Role Overview
As we accelerate our brand presence and cultural relevance, we’re looking for a high-impact Social Media Specialist who doesn’t just manage channels — but builds communities, shapes conversations, and drives measurable growth.
This is a role for a digital-native storyteller with strategic depth, creator instinct, and strong influencer management expertise.
The Social Media Specialist is responsible for owning and elevating BYD social media ecosystem across all major platforms — turning brand moments into cultural relevance, engagement into loyalty, and creators into long-term brand advocates.
Key Responsibilities
Social Media Strategy & Execution
- Develop and execute platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and emerging channels
- Translate brand positioning into compelling, high-performing content formats
- Manage content calendars, publishing schedules, and real-time activations
- Monitor trends, algorithms, and platform updates to ensure first-mover advantage
Content Creation
- Concept, shoot, edit, and publish high-quality native content (video-first mindset essential)
- Develop short-form, long-form, and live content formats
- Ensure visual and tonal consistency across all touchpoints
- Collaborate with internal teams and external production partners
Influencer & Creator Management
- Identify, onboard, and manage relationship with relevant influencers and content creators in the automotive and lifestyle industries.
- Build long-term partnerships, not one-off posts
- Negotiate contracts, manage budgets, and track performance
- Co-create authentic storytelling that resonates with communities
- Oversee campaign execution from briefing to reporting
Community & Performance
- Actively engage and grow communities across platforms
- Analyze KPIs (engagement, reach, CTR, conversions, sentiment)
- Provide actionable insights and continuous optimization
- Align paid, owned, and earned strategies for maximum impact
Skills & Experience
- 3–5+ years’ experience in social media, digital marketing, or creator economy
- Proven experience as a content creator and/or influencer
- Skilled in video/images production
- Proficiency in advanced AI tools for social content ideation, creation, optimization, and performance analysis
- Deep understanding of all major social media platforms and their algorithms (Instagram, TikTok, Youtube,etc.)
- Strong network and hands-on experience in influencer management preferably in automotive sector
- Data-driven mindset with strong analytical skills
- Strong negotiation and communication skills
We Offer:
- Competitive remuneration based on performance and experience.
- Opportunities for department and company-wide team building events.
- A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.
Why Join BYD
This is an opportunity to take full ownership of programmatic media in one of the world’s most innovative automotive brands at a pivotal moment of growth in Denmark. You’ll work in a fast-moving, international environment where your expertise directly influences how consumers discover electric mobility.
Location: Ballerup, Denmark
Type of Employment: Full-time