Social Media & Influencer Marketing Coordinator

Who We Are

We are a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. We are based out of sunny Southern California at the Tilly’s RSC. You’ll hear the term RSC a lot, it stands for Retail Support Center since our corporate offices are here to support our retail and online stores.

Working at Tillys allows you to experience a new style of work life. Our work culture is fun and relaxed. We encourage you to be you and that means you should be comfortable. Our employees enjoy a casual dress code and a fun, fast paced work environment where creative minds work together to achieve common goals. As a part of the team you’ll contribute towards and share in our success. A career at Tillys is all about working together to make things happen… so what are you waiting for?

Position Summary

The Social Media & Influencer Marketing Coordinator supports Tillys’ social media, creator, influencer, affiliate, and social commerce initiatives. This role is highly hands-on, combining content creation, community and creator engagement, campaign execution, trend identification, and performance reporting to help grow Tillys’ social presence and relevance with our consumers.

Key Responsibilities

Social Media & Content

• Support the planning, execution, and growth of Tillys’ social media presence across TikTok, Instagram, Facebook, Pinterest, Snapchat, and emerging social and social commerce platforms.
• Assist the Social Media Manager with maintaining the social content calendar and partnering with Marketing, Creative, E-commerce, and other cross-functional teams to ensure content is delivered on time and aligned with campaign launches and business priorities.
• Create original, platform-native social content, including photography, short-form video, behind-the-scenes content, product storytelling, and trend-driven content.
• Capture and edit photo and video content for social channels using DSLR or equivalent cameras and mobile devices.
• Comfortable working both behind and in front of the camera as needed, supporting content creation through photography, videography, and on-camera participation for social-first content.
• Contribute new social concepts, content series, activations, and platform-specific ideas designed to increase engagement, audience growth, and brand relevance.
• Monitor social and cultural trends, emerging platforms, viral formats, creators, and competitor activity to identify opportunities for Tillys to participate authentically and quickly.
• Support community engagement and identify opportunities to build stronger relationships with Tillys’ social audience.

Influencer, Creator & Affiliate Marketing

• Support the day-to-day management and growth of Tillys’ influencer, creator, and affiliate programs.
• Identify and evaluate creators and influencers based on brand fit, audience relevance, engagement, content quality, and performance.
• Manage creator communications throughout campaigns, including outreach, briefing, contracting, product selection, content deadlines, approvals, usage rights, and campaign follow-up.
• Partner with the PR agency to coordinate product seeding, gifting, paid creator partnerships, and e-commerce product transfers.
• Maintain accurate tracking of influencer partnerships, contracts, content deliverables, budgets, and campaign performance.
• Track influencer and affiliate KPIs and support monthly budget and performance reviews with the Social Media Manager.
• Assist in developing new partnerships with creators, artists, athletes, cultural talent, and brands that strengthen Tillys’ relevance with its target consumer.

TikTok Shop & Social Commerce

• Support creator and affiliate activity for TikTok Shop, including Creator Center/Affiliate Center management, product seeding, creator recruitment, campaign participation, and performance tracking.
• Identify high-performing creators and content and recommend opportunities to scale partnerships and amplify content through organic and paid channels.
• Stay current on evolving social commerce capabilities and identify opportunities to drive engagement, traffic, and revenue through social platforms.

Events & Activations

• Collaborate with the Marketing team and PR agency to plan and execute influencer and creator events.
• Support influencer identification, outreach, event concepts, product seeding, content opportunities, and event logistics.
• Help maximize social content and creator amplification before, during, and after events.

Reporting & Insights

• Provide weekly and monthly reporting on social media, influencer, affiliate, and social commerce performance.
• Track key metrics including audience growth, engagement, reach, views, traffic, creator performance, affiliate sales, and campaign effectiveness.
• Translate performance data into actionable insights and recommendations to improve future content and creator strategies.
• Research social media, influencer marketing, youth culture, and platform trends and regularly share relevant insights and opportunities with the Social Media team.

Qualifications

• 1–3 years of experience in social media, influencer/creator marketing, digital marketing, or a related field; retail, fashion, lifestyle, or youth-focused brand experience preferred.
• Strong understanding of TikTok, Instagram, Snapchat, Pinterest, Facebook, and emerging social platforms.
• Hands-on experience creating short-form social content, including photography and videography.
• Working knowledge of DSLR or equivalent cameras and mobile-first content creation.
• Experience with video/photo editing tools such as Adobe Creative Suite, CapCut, Canva, or similar platforms preferred.
• Familiarity with influencer marketing, affiliate programs, TikTok Shop, and social commerce is highly desirable.
• Comfortable working with performance metrics and translating data into actionable insights.
• Strong communication, organization, project management, and relationship-building skills.
• Ability to manage multiple campaigns, creators, deadlines, and priorities simultaneously in a fast-paced environment.
• Strong understanding of social trends, pop culture, fashion, creators, and youth culture.
• Creative, curious, highly collaborative, and comfortable bringing forward new ideas.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

• Typical office environment with low level noise exposure.
• Typical Marketing Event environment with potential of high to mid-level noise exposure.

Compensation

Hourly Range: $20-$25/hr

Final offer will be based on experience, skills, and qualifications.

WHY US?

• 401k
• Comprehensive medical and dental benefits … vision is fully paid by us!
• Employee Discount online and in-store
• Discount on numerous attractions, travel and events
• Employee Sample Sale
• Relaxed work environment … wear what we sell in our stores
• 40 hours paid sick time granted on day 1!
• Fitness and wellness events virtually or at the office

“Tillys will consider applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Municipal Code, Chapter XVIII, Article 9 (Los Angeles Fair Chance Initiative for Hiring (Ban the Box).”