Social Media and Influencer Manager

Social Media & Influencer Manager
Reports to: Head of Brand
Location: Altrincham (Full-time, office-based)

About Treats
Treats is a fashion and lifestyle brand built around self-expression, elevated essentials and playful personalisation. We create pieces that feel considered but not overdone, designed to be worn, styled, gifted and made your own. We are a fast-growing, founder-led business with big ambitions, a distinctive visual identity and a highly engaged community. Following the recent launch of Treats Kids, we're entering an exciting new phase of growth, making this a great time to join the team and help shape the future of both brands.

Role Overview
We're looking for a creative, commercially minded and proactive social media and influencer manager to lead our organic social media and influencer strategy across Treats and Treats Kids. You'll take ownership of our Instagram and TikTok channels, developing strategies that drive audience growth, engagement, brand awareness and commercial performance. Working closely with the Head of Brand and creative team, you'll lead content planning, set clear objectives and KPIs, and use performance insights to continually optimise our approach. Alongside social, you'll own our influencer strategy, identifying relevant creators, building meaningful partnerships and managing budgets to deliver measurable results. We're looking for someone who combines strong creative instincts with strategic thinking, commercial awareness and a genuine passion for social media.

Social Strategy, Objectives & Channel Growth

• Own, develop and execute the organic social media strategy across Treats and Treats Kids, with a clear focus on brand growth and commercial performance.
• Set and manage monthly and quarterly objectives and KPIs across follower growth, reach, engagement, brand awareness, website traffic and social-attributed revenue.
• Develop actionable strategies to achieve growth targets, continually reviewing performance and identifying opportunities to improve results.
• Develop distinct content approaches for both brands, ensuring consistency in brand identity while recognising their different audiences.
• Identify opportunities to grow brand visibility, reach new audiences and strengthen Treats' positioning within the fashion and lifestyle market.
• Stay ahead of social trends, platform developments and emerging content formats, proactively identifying opportunities for growth.

Content Planning & Creative Development

• Own and manage the social content calendar, ensuring activity aligns with product launches, campaign drops and wider business objectives.
• Proactively identify content gaps and opportunities, working with the creative team to develop engaging, social-first concepts and briefs.
• Aid with the creative direction of organic social content, ensuring a strong balance of product, lifestyle, brand storytelling, founder-led and influencer content.
• Develop recurring content formats and creative concepts that strengthen brand identity, build engagement and attract new audiences.
• Identify opportunities for reactive and trend-led content, ensuring both brands remain relevant and culturally connected.
• Support the development of engaging short-form video content for Instagram Reels and TikTok, collaborating with the wider social and creative team on production and editing.

Social Reporting & Performance

• Own weekly and monthly social reporting across Instagram and TikTok, tracking performance against agreed objectives and KPIs.
• Analyse content performance, audience behaviour and channel growth to identify the formats and creative approaches delivering the strongest results.
• Translate performance insights into clear, actionable recommendations that continually improve content strategy, engagement and commercial performance.
• Monitor social-attributed website traffic and revenue, identifying opportunities to strengthen the contribution of organic social to wider business objectives.
• Present performance updates and strategic recommendations to the Head of Brand, highlighting key achievements, challenges and growth opportunities.
• Monitor competitor activity, industry developments and emerging trends to inform future strategy.

Influencer Strategy, Budgets & ROI

• Own and develop the influencer marketing strategy across Treats and Treats Kids, ensuring activity supports brand awareness, audience growth, content creation, website traffic and sales.
• Proactively research, discover and identify relevant influencers, emerging creators and talent across Instagram and TikTok, building a strong pipeline of potential partnerships.
• Assess potential creators based on brand alignment, content quality, audience demographics, engagement and commercial potential.
• Build and maintain strong relationships with influencers and creators, managing outreach, gifting, paid partnerships, negotiations, briefs and deliverables.
• Manage influencer marketing budgets, ensuring spend is strategically allocated across gifting, paid collaborations, campaigns and long-term partnerships.
• Negotiate commercial agreements and evaluate influencer performance against agreed objectives, using metrics such as reach, engagement, traffic, attributed sales and ROI.
• Develop influencer campaigns with clear objectives, deliverables and measurable KPIs.
• Plan influencer seeding and pre-launch teaser activity to build anticipation around product drops and campaigns.
• Identify opportunities for longer-term creator partnerships and brand ambassadors that deliver ongoing value.
• Manage influencer activity through LTK, tracking creator performance, traffic, attributed sales and commercial effectiveness.
• Identify high-quality influencer content that can be repurposed across organic social, email and paid media, ensuring appropriate usage rights are secured.
• Regularly review influencer performance and optimise future partnerships and budget allocation based on results.

Influencer Activations & PR

• Develop creative ideas for influencer events, gifting initiatives, brand experiences and PR activations.
• Identify relevant cultural moments, collaborations and opportunities to increase brand visibility.
• Work closely with the Head of Brand and social team to bring activation ideas to life.
• Establish clear objectives for influencer activations and evaluate their impact through reach, engagement, content generated, traffic and commercial results.

Skills & Experience

• Minimum 5 years' experience in social media and influencer marketing, ideally within fashion.
• Proven experience developing and executing social media strategies that deliver measurable audience growth and engagement results.
• Strong understanding of Instagram and TikTok, including platform algorithms, emerging trends and social-first content formats.
• Experience setting and managing social media objectives and KPIs.
• Strong creative instincts.
• Experience managing social content calendars.
• Proven experience identifying relevant influencers and emerging creators.
• Experience managing influencer relationships and long-term collaborations.
• Experience managing influencer marketing budgets, negotiating partnerships and evaluating campaign performance and ROI.
• Hands-on experience using LTK to manage creator activity and track performance.
• Strong analytical skills, with the ability to interpret social and influencer performance.
• Experience using Shopify, GA4 or influencer reporting platforms.
• Commercially minded, creative and highly organised.
• Proactive and confident taking ownership, with the ability to manage multiple priorities in a fast-paced environment.

What We're Looking For
We're looking for someone who genuinely loves social media, understands what makes brands desirable and has the ambition to make an impact. You'll be creative and full of ideas, with a strong eye for content and an instinct for what will resonate with our audience. You'll be analytical and commercially aware, using performance insights to shape decisions rather than simply reporting numbers.

Why Join Treats?
This is an opportunity to take ownership of social and influencer marketing at an exciting stage in our growth. You'll have the opportunity to develop ideas, build meaningful creator relationships and shape how Treats and Treats Kids show up across social.