HAYPP GROUP
We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.
Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.
THE ROLE
We’re looking for a Product Owner to join our US Product team and take a central role in shaping, developing, and optimizing our e-commerce experience. The role is based in our Stockholm office, where you will work closely with colleagues across Product, Technology, Marketing, and Commercial teams, while supporting the continued growth of our US business.
Haypp Group is entering an exciting growth phase, with the U.S. market expanding rapidly. This role is a great opportunity for someone who wants to be close to one of our most important growth journeys and help shape the e-commerce experience that will support it.
As Product Owner, you will be involved in the product vision, roadmap, and delivery for key parts of our online customer journey. You will help build scalable, high-performing solutions that support both our current business and our future growth ambitions, ensuring that our platforms drive both short-term commercial performance and long-term sustainable growth.
You will work closely with stakeholders across e-commerce, marketing, commercial, product, design, analytics, and technology teams. You will also collaborate closely with the Global Marketing and Product teams, as well as the US market team, acting as a bridge between global product strategy and local market execution.
What You Will Do
- Help define priorities and manage the product backlog for key parts of the US e-commerce experience
- Collaborate closely with engineering, design, analytics, commercial, and marketing teams to deliver impactful product improvements
- Drive the optimization of the online customer journey, with a focus on conversion, retention, and customer experience
- Translate business needs into clear product requirements, user stories, and prioritized development plans
- Ensure alignment between global product strategy and local US market needs
- Monitor product performance through KPIs and customer insights, continuously identifying opportunities for improvement
- Facilitate agile product development processes and manage backlog prioritization together with development teams
- Act as the primary stakeholder for your product area, ensuring strong communication and alignment across teams
What We Are Looking For
- Strong understanding of e-commerce platforms, customer journeys, conversion optimization, and digital growth
- Experience working with cross-functional teams including engineering, design, analytics, marketing, and commercial stakeholders
- Ability to translate business needs into clear product requirements and prioritized roadmaps
- Strong stakeholder management skills, with the ability to align different teams around shared priorities
- Experience working with agile development teams and managing product backlogs
- Data-driven mindset with the ability to make informed product decisions based on customer and business insights
- Structured, proactive, and comfortable balancing strategic thinking with hands-on execution
- Strong communication skills and the ability to explain complex topics clearly to both business and technical audiences
What Success Looks Like
- Continued improvement of key e-commerce KPIs, including conversion, customer experience, and revenue growth
- Efficient and predictable delivery of product initiatives
- Strong collaboration and alignment between the US market team and global product organization
- Scalable product solutions that support Haypp Group's continued growth in the US market
- A customer-centric e-commerce experience that drives engagement, retention, and long-term business growth
SEND US YOUR APPLICATION TODAY
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application!
Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.
If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at lea.sjosten@hayppgroup.com. We look forward to hearing from you!
The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale.
With 11 e-commerce brands, the Haypp Group is present in seven countries where we serve more than 1 100 000 consumers.