Online Community Coordinator - Vitamin Well I NOCCO I Barebells I NÅBE

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

As Online Community Coordinator Sweden, you will be responsible for keeping Vitamin Well, NOCCO, Barebells, and NÅBE active, relevant, and engaged across social media platforms in the Swedish market.

You will manage publishing, conversations, community engagement, and day-to-day communication across our channels. From responding to direct messages and engaging with consumers and creators to identifying trends and supporting content planning, you will help ensure our brands remain active, relevant, and connected to their communities.

This role sits at the heart of our social presence in Sweden. You will have a constant pulse on what is happening across our channels, what audiences respond to, what is moving in Swedish culture, and where opportunities exist to strengthen engagement and community growth.

You will work closely with the Swedish Social Marketing team as well as our wider global social organisation. The role is based at Vitamin Well Group HQ in Stockholm.

In this role you will
Publishing, communication and engagement

• Publish content across platforms such as Instagram, TikTok, Snapchat, and other relevant social channels
• Manage comments, conversations, and direct messages across our channels
• Engage with relevant content, creators, consumers, and communities beyond our own channels
• Help ensure our brands maintain an active, consistent, and culturally relevant presence across platforms
• Support reactive publishing and communication around trends, activations, partnerships, and cultural moments

Community and audience engagement

• Engage with consumers and communities through daily interaction across social platforms
• Support personalised send-outs, product seeding, and community initiatives
• Build and maintain creator, ambassador, community, and send-out lists
• Identify relevant creators, profiles, and communities for our brands to engage with
• Identify opportunities to strengthen engagement and grow our communities

Trends, insights and reporting

• Stay constantly updated on trends, conversations, creators, and cultural moments relevant to our brands
• Contribute ideas and audience insights to content planning and creative development
• Monitor channel performance and audience behaviour
• Produce weekly reports and performance updates
• Use insights and learnings to improve engagement and content performance
• Bring relevant Swedish trends and audience behaviour into the wider social team

Social marketing

• Work closely with Content, Brand Experience, and other parts of the Social Marketing team to maximise the impact of activations, partnerships, and content
• Help identify opportunities for reactive content and trend-driven activity
• Bring audience feedback, trends, and community insights into the wider social marketing team
• Support social activations and creator collaborations when relevant
• Contribute to building a strong and recognisable social presence for Vitamin Well, NOCCO, Barebells, and NÅBE in Sweden

What you can expect

• A role at the centre of how Vitamin Well, NOCCO, Barebells, and NÅBE interact with consumers in the Swedish market
• The opportunity to influence engagement, community growth, and brand relevance across multiple platforms
• Close collaboration with both local and global teams from our Stockholm HQ
• A fast-moving environment where trends, culture, creators, and consumer behaviour matter
• The opportunity to work across some of Sweden's most active consumer brands on social media
• Broad experience across social media, community management, creators, content, and social activations

Who you are
You are naturally curious about what people engage with, talk about, and share online.
Social media is something you genuinely understand and enjoy beyond simply consuming content. You pay attention to trends, creators, communities, conversations, memes, and platform behaviour, and you have a strong instinct for what creates engagement.

You understand Swedish online culture and are quick to recognise when something is gaining momentum and could become relevant for one of our brands.

You are structured enough to keep publishing, communication, and community work organised, while remaining flexible enough to react quickly when opportunities appear.

Most importantly, you enjoy being close to the conversation and understanding what makes people want to interact with brands.

To succeed in this role, you likely have

• Experience with social media, community management, publishing, content creation, or similar areas is advantageous
• A strong understanding of platforms such as Instagram, TikTok, Snapchat, and emerging social channels
• A strong interest in Swedish trends, creators, online culture, and consumer behaviour
• Strong written communication skills and a natural feel for tone of voice
• A structured and detail-oriented way of working
• The ability to balance planned activity with reactive opportunities
• The confidence to take initiative and contribute ideas
• Fluency in Swedish and English

How to Apply
Application deadline: October 25th 2026
We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group
At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.