Responsibilities
The Measurement team sits at the intersection of sophisticated data science and strategic storytelling, interpreting how advertising drives real-world action on the platform. Beyond simply reporting performance metrics, the team empowers advertisers to optimize their digital impact and build lasting, meaningful connections with their audiences. By transforming complex datasets into actionable narratives, the team helps brands navigate the evolving media landscape and drive sustainable behavior change.
The Measurement Partner serves as a strategic architect for a designated group of the platform's most prominent advertisers. In this capacity, the Measurement Partner leads the development of comprehensive measurement frameworks that evaluate and enhance the effectiveness of multi-million dollar investments. By acting as a trusted advisor, the Measurement Partner identifies growth opportunities and provides the evidentiary support needed for clients to scale their presence confidently.
Collaboration is central to the role. The Measurement Partner works together with key cross-functional teams - including Sales, Product Marketing, and Business Marketing - to ensure that clients and agencies receive best-in-class support and cutting-edge solutions. Success in this position requires a rare blend of rigorous analytical skill, curiosity, and a deep commitment to the empowerment of others. Within this rapidly expanding environment, the Measurement Partner remains focused on disciplined execution and data-driven thinking, ensuring that measurement remains a cornerstone of the platform's value proposition.
Responsibilities:
- Partner primarily with performance advertisers and agencies to provide good measurement that can lead to better understanding of their performance on the platform.
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
- Manage client and agency feedback to ensure their voice is reflected in our product and partnerships teams.
Qualifications
Minimum Qualifications:
- Proven experience with digital advertising, large marketing-related organisations, or measurement suppliers
- Familiarity with experimentation, incrementality testing, attribution, and Marketing Mix Modeling -- cross-channel and for both app and web based advertisers
- Familiarity with privacy-first innovation for measurement systems
- A track record of driving client decisions with clear communication and team collaboration
- Interest in working in a fast-paced environment with global talent
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- Excellent verbal and written language skills in English are required
Preferred Qualifications:
- Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred or equivalent
- A track record of inferential problem solving through experimental design and analytical methods
- Experience with executing custom analytical work where SQL, HIVE, and R is preferred
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Job Information
【For Pay Transparency】 Italy Compensation Description (Annual) - TikTok
The initial gross annual salary for this position in the selected city is EUR 43200, paid pursuant to and inclusive of any relevant provisions of law and the National Collective Labour Agreement for employees of the Commercial Sector negotiated by Confcommercio.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
In line with our company philosophy and commitment to equal treatment, our Total Rewards package is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment. Learn more about our benefits here.
These benefits are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.