This is your chance to own the cross-channel creative strategy and production system behind Hobbii’s global marketing, driving high-converting campaigns across paid social, organic content, and CRM. If you are a D2C Creative Strategist, Content Lead, or Performance Creative who genuinely gets a kick out of modular content systems, high hook rates, and turning ad performance data into winning video briefs — this role was built for you.
You will be the architect behind the scalable content engine powering Hobbii’s global D2C expansion. You bridge the gap between creative execution, technical commerce systems (specifically the Shopify ecosystem), and performance data. Working with the direction of our Brand Lead, you own the cross-channel structural framework and performance architecture for our conten
We reach over 5 million passionate makers across 13 countries every single week, which means your concepts, hooks, and modular frameworks directly shape how our brand connects with millions of crafters worldwide.
Why this role is different
- A performance role, not a craft role: You own what we say, while our Performance Marketing Specialist owns how it is bought and tested. Success is measured in win rates, hold rates, and acquisition costs - evaluated objectively by data.
- Modular scale ("Lego block" approach): You don't just brief single ads; you build scalable content frameworks that allow us to localize, iterate, and deploy hundreds of assets efficiently. Hooks, demos, testimonials, and end cards are bricks you recombine into scalable assets across 11 markets and every buying platform.
- Full creative authority: You act as the final brand and creative gate before assets go live. You hold the mandate to set production routes, declare winning angles, and retire fatigued formats based on real metrics. You are a technical and strategic sparring partner, you track industry best practices, test emerging e-commerce tools, and evaluate what truly drives acquisition and retention.
What you will actually spend your time doing
- Content Architecture & System Design: Build and manage a modular creative system designed for cross-channel deployment (Meta, TikTok, Pinterest, CRM, and Shopify landing touchpoints). Establish standard operating procedures (SOPs), asset taxonomy, and production routes, while benchmarking e-commerce tools, Shopify-native apps, and AI solutions to optimize production and localization.
- Cross-Channel Creative Strategy: Design high-converting angles, hooks, and formats for paid social, organic, and CRM, maintaining a compound learnings log of what wins, what fails, and why.
- Writing Precise Briefs: Translate performance data into actionable shoot, creator, and edit briefs across three production routes: in-house capture, creator UGC production, and external post-production editing partners.
- Performance Analytics & Feedback Loops: Serve as the commercial team's right hand for performance creative analytics—evaluating hook rates, hold rates, conversion rates, and CAC impact. Co-run recurring performance reviews with Performance Marketing teams to systematically sunset fatigued assets and scale winning angles.
- Managing Talent & Workflow: Directly lead our Creative Producer while directing external editing partners and collaborating with the Influencer Marketing Manager on UGC setups. Act as an advisor on organizational structure, process improvements, and workflow efficiency across marketing and content teams.
- Brand Guardianship & Strategic Alignment: Serve as the key performance stakeholder alongside the Brand Lead, ensuring every scalable asset maximizes conversion potential while maintaining Hobbii's tone of voice, visual identity, shoot specs, and template sets.
Who we imagine you are You are data-driven, operationally sharp, and passionate about performance-led storytelling. We would love for you to tick these boxes:
- 3+ years of experience in performance creative, creative strategy, or content direction—ideally in D2C e-commerce with paid social as a core growth driver.
- A proven track record of high-performing creative backed by clear business metrics (a portfolio of "nice work" isn't enough; we focus on conversion and CAC impact).
- Hands-on expertise briefing short-form vertical video for Meta, TikTok, and Pinterest, including UGC, creator formats, and modular editing frameworks.
- Leadership experience managing or mentoring direct reports (like a Creative Producer) and directing external agencies, editors, or freelancers. Ability to manage direct reports while building a productive, cross-functional partnership with brand, performance, and commercial leads.
- Data fluency — comfortable reading ad-platform metrics independently and speaking the language of media buyers as an equal.
- Fluent in English (our company language) and holding a valid permit to work onsite in Denmark (a Nordic language is a plus for market nuance).
The culture and team vibe We build our workspace around psychological safety, openness, and mutual respect. We are ambitious about testing and scaling growth, but we keep things completely pragmatic. We move fast, look at the data, and value learning over perfection.
You will be based at our vibrant HQ in Copenhagen NV with a killer lunch from Meyers, barista-quality coffee, 6 weeks of holiday, and private health insurance.
Ready to apply? We have dropped the traditional cover letter. Just upload your CV or LinkedIn profile and answer a few short questions in our application form. It only takes a couple of minutes.