Position: Manager Brand Affiliations
Company: basense by EpiHelp AB
Location: Remote (Sweden)
Contract Type: Part-time Contractor, remote (equity compensation until funding)
Reports to: President & CEO
Company Overview:
At EpiHelp AB, our mission is to enrich society with a social referral network called basense which enables user generated recommendations for just about everything**. Crowd curation** is maximizing trustworthiness, outcome orientation leads the way to quality experiences for users, and a shared economy fosters social and economic cohesion. Most importantly, we match people and knowledge around measurable metrics to guarantee wonderful experiences. Our business model allows brands to grow sales with referrals from happy customers, basense ambassadors to earn commissions while driving sales, and EpiHelp AB to thrive as community host.
We are seeking a passionate, out of the box thinking Manager Brand Affiliations to grow and manage the brand partnerships with quality providers. This is a critical role for our business model - as it is built on sales commissions. The role is equity-compensated until funding is secured, offering the candidate with strong buy-in, and entrepreneurial spirit a unique high risk | high reward opportunity. We already entered the revenue phase - which is advantageous in fund raising. We expect fundraising to be successful within the coming 6 months.
Tasks
Key Responsibilities:
Social Media Brand Campaigns: manage the affiliate tracking links and / or coupon codes in collaboration with Technology and Commerce, buy the supporting media, monitor accruals and plan distribution and payouts.
Brand Onboarding: Qualify, plan and execute affiliate partnerships with brands and merchants via direct contracting and / or affiliate networks starting with launch countries Sweden and Germany.
Commercial Optimization: Streamline affiliation conditions to our business model, negotiate the usage of technology with brands to perfectly track conversions.
Co-Design Affiliation Business Cases: E.g. transition from brand related affiliate links to product related links
Targeting: Plan, build, and execute tailored roll-out to target audiences in different regions and verticals.
Market Expansion: Develop affiliation market entry strategies for new regions in interdisciplinary team.
Cross-functional team: Work closely in a team consisting of the technology developers, affiliate system and network providers, and the senior management.
Commercial Excellence: Maximize user and customer acquisition efficiency, maximize revenue and profit per active user metrics.
Requirements
Key Requirements:
Proven Leadership: Minimum 5 years executive experience in start-up, small or medium sized digital ventures, with a focus on digital marketing, or affiliate marketing in fast scaling, user-centric hybrid (B2C and B2B) business models.
Brand Affiliation: Proven experience in qualifying, planning, and contracting affiliate partnerships
Affiliate Network & System: Experience in onboarding merchants with direct contracts as well as integrating in external or internal affiliate systems. Ability to specify automated processes for scaling purposes.
Commercial Excellence: Demonstrated success in optimizing commercial metrics like Cost per Installation, Cost per Customer Acquisition, Revenue and Profit per Active User, Conversion and Retention rates, ideally in app-based ecosystems or SaaS environment.
Marketing & Sales Integration: Strong understanding of how marketing and sales processes intersect, with the ability to leverage both to drive commercial success. Setting the structure enabling future growth.
Ability to navigate complex sytems: Be passionate about understanding, navigating, and operating multiple intersecting technology and business layers with multiple stakeholders involved.
Entrepreneurial Spirit: A hands on, outcome-oriented mindset with the ability to endure high-risk, high-reward startup environments that succeed for their unmatched team spirit and will to win.
Global Experience: Experience working in remote, decentralized teams with a global focus, especially in high-growth, tech-driven environments.
Educational Background: Degree in Marketing, Business, Data Science, or related fields, with strong experience in digital marketing, affiliate marketing, or content marketing.
Minimum Financial Independence: at least for the initial period of 3 to 6 months the candidate must have a financial independence as a retainer can only be initiated after the seed round financing has successfully been completed.
Benefits
What We Offer:
Unique Opportunity: Be integral part of the management team driving a highly differentiated and lucrative business model combining a fast-scaling social network, user generated content, and affiliate commissions into a unique recipe for success.
Remote and global: enjoy a 100% remote and international work culture that redefines the work life balance struggle for the better.
Compensation: This role is equity-based, the candidate will acquire company warrants until funding is secured. Switch to retainer | hybrid pay, or payroll after successful seed fund raiser.
We look forward to welcoming you in the team!
Step 1: Initial Meeting with CEO
Purpose: Introduction to the company players, its vision, mission, and strategic goals.
Overview of EpiHelp AB and the basense app.
The company's short and long-term goals, especially around growth and scaling.
Role expectations for the role, focusing on commercial strategy, B2B merchant and B2C user growth, and revenue generation.
Company culture and current team dynamics.
Q&A: The candidate’s background, experience, and alignment with the role.
Step 2: Interview with the team
Purpose: Present and discuss the interfaces between tech development and operations, familiarize with development process and the interdependencies.
Q&A
Step 3: Meet the EpiHelp AB Steering Council
- Purpose: Mutual sanity check on team and business philosophy, and ethics.