Junior Content & Community Specialist (Niche Perfume)

We are seeking an energetic, trend-obsessed Junior Content & Community Specialist to lead our short-form video production, social media channels, and community engagement. Based in Rotterdam, you will own the end-to-end creative lifecycle, from brainstorming relatable fragrance memes and educational perfume content to filming, editing, publishing, and actively nurturing our brand's dedicated WhatsApp communities.
If you live on TikTok, understand niche fragrance culture, and know how to foster active organic conversations while producing high-engagement vertical content using a smartphone and CapCut, this role is for you.

Core Responsibilities

1. End-to-End Short-Form Video & Visual Production:

• Ideation & Trends: Brainstorm energetic, fast-paced, highly shareable TikTok and Reel concepts tailored to the niche fragrance community (e.g., scent reviews, perfume memes, educational notes breakdowns, "fragrance layering" tips).
• Shooting & Audio: Capture high-quality 9:16 vertical video using mobile devices, operating basic studio setups (ring lights, portable LED panels, wireless lavalier mics) in our Rotterdam office.
• Editing & Assembly: Edit videos using CapCut, applying fast cuts, sound sync, text overlays, captions, transitions, and trending audio.
• Graphic Design: Create eye-catching static graphics, promotional overlays, and carousel assets using Canva and Adobe Photoshop.
• AI Workflow Integration: Leverage AI tools (ChatGPT, Google Gemini, Claude) to accelerate hook writing, script brainstorming, caption drafting, and creative ideation.

2. Native SEO, Publishing & E-Commerce Asset Adaptation:

• Platform-Specific SEO: Optimize native text overlays, captions, hashtags, and audio tags for TikTok Search and Meta algorithms to maximize organic reach.
• Scheduling & Publishing: Manage the posting cadence across TikTok, Instagram, Facebook, and optimize visual assets for our e-commerce storefront widgets.
• Live Streaming (Bonus): Assist in setting up and hosting basic live interactive sessions on Instagram or TikTok.

3. Analytics & Sentiment Monitoring:

• Top-of-Funnel Reporting: Track performance via native dashboards (Meta Business Suite, TikTok Analytics), focusing on reach, engagement rate, average watch time, and follower growth.
• Community Sentiment Tracking: Actively monitor comment sections and online conversations to gauge public sentiment toward our brand, flagging cultural feedback and trend shifts to the broader team.

4. WhatsApp Community Monitoring & Engagement

• Community Moderation: Oversee and moderate multiple dedicated WhatsApp communities and sub-groups, enforcing group guidelines and maintaining a welcoming, on-brand atmosphere.
• Customer Interaction: Serve as the primary representative in community chats—answering product and fragrance questions, addressing general inquiries, and maintaining rapid response times.
• Broadcasts & Announcements: Schedule and distribute periodic community announcements, including new product drops, restocks, exclusive content, fragrance education, and promotional news.
• Engagement Nurturing: Drive daily organic discussions around fragrance notes, recommendations, and meme sharing to cultivate an active, highly loyal inner circle of perfume enthusiasts.

Technical & Software Requirements

Editing & Design:
CapCut (Advanced), Canva (Proficient), Adobe Photoshop (Working Knowledge)

Generative AI:
ChatGPT, Google Gemini, or Claude (Prompting for hooks/scripts)

Hardware:
iOS/Android smartphone camera operation, wireless lavalier audio setup, portable LED/ring lighting, softbox lights

Platforms & SEO:
TikTok, Instagram Reels, Facebook, native search optimization (Meta/TikTok SEO)

Analytics:
Meta Business Suite, TikTok Analytics, GA4, basic UTM set-up

Qualifications

• Experience: 1+ years of demonstrated success creating short-form video content and social graphics (in-house, agency, or managed creator channels).
• Location: Must be able to work on-site in Rotterdam 2 days per week (Monday–Wednesday schedule).
• Portfolio: A portfolio or link to a portfolio drive showcasing mobile-edited short-form videos (Reels/TikToks), graphic design work, and dynamic pacing is required.
• Passion: Genuine interest or curiosity in the fragrance/beauty industry and an understanding of niche online subcultures.