A multi-brand DTC CPG company building its TikTok Shop and social commerce capability from the ground up and needs a leader to own it. This is a high-impact, high-visibility role reporting directly to the CMO, responsible for replacing a TikTok agency and building a world-class internal creator and influencer operation.
What You’ll Own
- TikTok Shop strategy and day-to-day execution — seller centre management, live selling, product listings, affiliate programs and creator partnerships
- Building and leading an internal creator outreach team capable of onboarding hundreds of influencers per month at scale
- Influencer contracting, commission structures, tracking and payment tools
- Social channel strategy across TikTok, Instagram and emerging platforms — content volume, creator mix and performance
- Intelligence tools such as UKA to identify top-performing supplement and CPG brands and creators in the space
- Performance reporting across influencer revenue, affiliate commission, content output and gross profit contribution
- Scaling toward a target of 500+ active influencers per month with full P&L participation on the book of business built
What We’re Looking For
- 5+ years in TikTok Shop, influencer marketing or social commerce — DTC brand experience strongly preferred
- Has built a creator or influencer program at scale — not just managed one
- Understands the full TikTok Shop stack: seller centre, live selling, affiliate tools and performance analytics
- Strong at managing junior outreach teams and holding them to volume and quality targets
- Commercially minded — you understand how influencer activity connects to gross profit
What's On Offer
- Base salary up to $150K
- Potentially lucrative bonuses
- Health, vision, dental insurance
- Generous/flexible PTO