Channel Owner – Affiliate Marketing & Growth
Location: Amsterdam, Netherlands or London, UK
Work Model: Hybrid – 3 days in the office, 2 days from home
Job Type: Full-time
Role Overview
Lead the strategy, development and performance of a global Affiliate Marketing channel within a high-growth consumer and e-commerce business. Drive customer acquisition and incremental growth through affiliate partnerships, innovative commercial models, channel diversification and data-led optimisation.
Work across global, regional and local teams to develop scalable channel strategies, strengthen partner relationships and improve performance across web and app platforms. The role also supports joint marketing campaigns with major UK grocery partners to increase awareness and orders.
Key Responsibilities

Define the Affiliate Marketing strategy, vision, roadmap and channel priorities.
Develop and roll out channel playbooks, using testing and industry best practices to improve performance.
Identify new growth opportunities through affiliate partnerships, card-linking programmes and retail media.
Lead the test-and-learn agenda across partners, platforms, audiences and commercial models.
Explore new technologies, automation and partner solutions to improve channel efficiency.
Define channel KPIs and improve tracking, attribution and incrementality measurement.
Negotiate partner contracts, commission structures and commercial agreements.
Build long-term relationships with key affiliate partners and platforms.
Develop commercial models that maximise incremental value across global and local markets.
Support regional Growth Marketing teams with scalable strategies and market-specific solutions.
Coach and mentor team members, building affiliate marketing expertise across the organisation.
Requirements
8–10 years of Affiliate Marketing experience, ideally in a large-scale consumer, e-commerce or app-based business.
Expert knowledge of affiliate marketing platforms, ideally AWIN.
Strong commercial and negotiation skills, including contracts, commissions and partnership agreements.
Excellent analytical and problem-solving skills, with the ability to translate insights into measurable business outcomes.
Experience designing incrementality studies and using measurement data to guide investment decisions.
Strong understanding of web and app tracking, attribution and measurement tools such as Adjust, AppsFlyer or Branch.
Experience managing stakeholders across global, regional and local teams, as well as external partners.
Background in international, matrixed organisations, balancing global strategy with local market needs.
Proactive, collaborative approach and the ability to navigate ambiguity in a fast-paced environment.
Strong coaching and mentoring skills.