Do you enjoy turning product direction into commercially successful go-to-market plans? Are you motivated by bringing collections to life across retail, e-commerce and other consumer-facing channels? And do you thrive in the role that connects Product, Brand Identity and commercial execution?
Then you may be the Go-to-Market Responsible we are looking for.
YOUR TEAM
You'll join our E-Commerce & DTC Marketing team, where we bring our collections to market across retail, e-commerce and other consumer-facing channels. As our GTM Responsible, you'll work closely with specialists across CRM, Media, Retail & E-Commerce while partnering with Product, Brand Identity and B2B Communications to ensure every launch is successfully planned and delivered.
YOUR ROLE
As our Go-to-Market Responsible, you'll own the annual DTC go-to-market plan, translating product direction into commercially successful market launches. Working closely with Product, Brand Identity and key business stakeholders, you'll shape go-to-market plans that connect product direction with commercial execution across retail, e-commerce and other consumer-facing channels.
You'll ensure product direction is translated into clear plans, strong cross-functional collaboration and successful execution, bringing launches to market on time and supporting both revenue growth and brand awareness.
Your key responsibilities include:
- Developing and driving the annual DTC go-to-market plan
- Translating product direction into campaign and rollout plans
- Planning and coordinating market launches across retail, e-commerce and other consumer-facing channels
- Driving timelines and cross-functional execution from planning to launch
- Coordinating stakeholders across Product, Brand Identity and B2B Communications
- Using commercial performance and brand insights to optimize future go-to-market planning.
Your Benefits
This is a role for someone who enjoys making things happen. You'll work in a fast-moving environment where every collection presents new opportunities to improve, simplify and strengthen the way we go to market. If you're motivated by creating clarity, driving progress and seeing your work make a commercial difference, you'll find plenty of room to do so here.
YOUR PROFILE
You're at your best when bringing people, plans and commercial priorities together. You enjoy working across functions, balancing different perspectives and turning product direction into successful go-to-market activities.
Whether your background is in fashion or another consumer-focused industry, what matters to us is that you understand what it takes to create relevant consumer communication that resonates with end consumers.
In addition, we’re looking for someone who brings the following:
- A relevant degree in Marketing, Communication or a related field
- 4+ years of experience within DTC marketing, campaign planning or go-to-market planning
- Experience planning and executing campaigns across multiple consumer-facing channels, including media planning and rollout.
- Strong project management skills with experience coordinating cross-functional initiatives
- A commercial, analytical and KPI-driven mindset, using data and insights to support decision-making.
WE LOOK FORWARD TO HEARING FROM YOU
If you have any questions about the position, you are welcome to contact Eileen Elbers at +45 52 15 40 73. Otherwise, please send us your application and CV as soon as possible and no later than 11 September 2026. We review candidates on an ongoing basis and reserve the right to take down the ad when we find the right candidate.
LOCATION: Brande, Denmark.
About Selected
Based in Denmark, SELECTED is an international brand for men and women, providing modern consumers a unique offering of style and craftmanship at an attractive price point. We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies. We aim for quality over quantity, which is why sustainability is a main focus for us. Every collection should be more sustainable than the last. This underlines the responsibility we take for our future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last. SELECTED is part of the worldwide fashion company BESTSELLER. For more information, please go to www.selected.com or www.bestseller.com.