We run 30+ live stores and are scaling towards 100+. Customer acquisition is covered, and a separate team develops new stores and niches. What we need is one owner for getting the most out of the stores we already have: the products, the offers, the Shopify themes and the niches they serve. Right now that sits with the founder, and it needs to move to someone who lives and breathes it. This is a management role leading the product team.
What you own

Leadership of the product team that researches products and implements improvements across all our stores
The performance of our existing stores: winner rate, conversion rate, average order value and margin per order
You set the priorities, your team executes, and you’re accountable for the results
What that looks like in practice
Team leadership: coaching, prioritising and growing the product team, including our VAs
Winner rate: improving how we find and test products, so a larger share of what we launch becomes a winner. If we’re at 1% today, you find the way to 2%, 3% and beyond
Store optimization: analysing why stores and products perform or don’t, and improving layout, product pages, themes and checkout flow
Offers & AOV: coming up with and testing offers, upsells, bundles and cross-sells
Margins & product quality: finding ways to increase margin per order and improve the quality of the products we sell
Testing: setting up and running a structured A/B testing cadence across our niches, prioritised by impact
Competitor analysis: continuously studying competitor stores and translating what you see into concrete improvements
Process improvement & AI: optimising our product research process and using AI and automation to streamline team workflows wherever possible
Collaboration: working closely with the team that builds new stores, so what we learn on existing stores feeds into every new launch
Who you are
Highly proactive: you take initiative, spot opportunities before anyone asks, and don’t wait to be told what to do
AI-driven: you use AI tools daily in your own work and actively look for ways to apply AI to speed up research, analysis and execution across the team
Highly analytical: you set up your own measurements and make decisions based on numbers, not gut feeling alone
Entrepreneurial: you think like an owner and treat every store as if it were your own
Experience leading a team, ideally in e-commerce
Ideally you’ve run your own dropshipping or e-commerce store, so you understand our model from the inside
Experience with CRO and Shopify is a strong plus
What success looks like
A product team that runs without the founder, a higher winner rate, and measurable improvements in CVR, AOV and margin across our stores.