Creator Partnerships

About Us

BlueFocus Group, established in 1996, is a top-10 global marketing technology group. Its business spans integrated marketing, digital advertising, public relations, social media, content creation, and outbound marketing. With a global network of 59 offices, the Group serves over 3,000 domestic and international clients, including more than 100 Fortune 500 companies. In 2025, the Group's operating revenue reached nearly RMB 68.7 billion.

We are the Netherlands-based subsidiary of BlueFocus Group, focusing on localized marketing services for the European market and helping Chinese and global brands establish and grow their business in Europe. Our team operates across multiple European countries, offering services such as Influencer Marketing, Social Media, PR, Media Buying, Creative Production, Events, and Integrated Marketing.

Role Overview

We are expanding our European Creator/Influencer business and are seeking a Creator Partnerships Manager who possesses a mindset geared towards influencer marketing, growth, and operations. You will be responsible for building the European creator ecosystem, managing partnerships, and driving scalable business growth.

Current priorities focus on TikTok Creator operations and Creator Commerce, with future plans to expand into platforms like Instagram and YouTube, as well as broader areas such as Influencer Marketing, Affiliate programs, and other creator-related business lines.

We are looking for someone who can not only execute creator partnerships but also continuously improve efficiency in creator acquisition, activation, management, and commercial conversion through the use of data, processes, AI, and automation tools.

Key Responsibilities

1. Creator Partnerships

• Responsible for the discovery, screening, outreach, negotiation, activation, and long-term relationship management of European creators;

• Continuously expand and maintain the creator pool; establish systems for creator tiering, tagging, and management;

• Build long-term partnerships with key creators and explore commercial collaboration models such as Affiliate programs, campaigns, and other initiatives;

• Focus initially on the TikTok creator ecosystem, with future expansion into other mainstream social media platforms. Growth & Operations

• Build and optimize the growth funnel: Creator Acquisition → Activation → Content → Conversion;

• Continuously optimize creator lists, outreach methods, partnership mechanisms, and conversion efficiency through data analysis;

• Establish creator databases, SOPs, tracking systems, and scalable operational frameworks;

• Coordinate and manage team members to execute creator research, outreach, and daily operations.

2. Creator Commerce & Campaigns

• Lead or participate in TikTok Shop, Affiliate, TAP, and other creator commerce initiatives;
• Coordinate across brands, creators, products, samples, content, and project timelines;
• Track key metrics such as content performance, conversion rates, orders, GMV, and ROI;
• Support brand influencer campaigns and explore opportunities to leverage creator resources for other marketing initiatives.

3. AI & Automation

• Proficiently use AI agents and tools (including but not limited to Codex, Claude, etc.) to enhance daily productivity;
• Apply AI to creator research, outreach, data processing, content analysis, and operational management;
• Proactively identify repetitive tasks and optimize workflows and team efficiency using AI and automation.

Requirements

• 2+ years of experience in influencer marketing, creator marketing, creator partnerships, social commerce, affiliate marketing, or related fields;
• Familiarity with the TikTok ecosystem and the end-to-end processes of creator/influencer marketing;
• Strong growth and operational mindsets; ability to identify issues via data and drive optimizations;
• Understanding of basic business logic and core metrics in digital advertising/paid media;
• Strong data acumen, project management skills, and cross-functional communication abilities;
• Ability to manage large-scale creator pools and multiple workflows simultaneously;
• English proficiency as a daily working language;
• Strong practical skills in using AI tools and AI agents.

Preferred Qualifications

• Dutch language proficiency;
• Hands-on experience with TikTok Shop, Affiliate, or TAP;
• Background in e-commerce, DTC, or marketplaces;
• Hands-on experience with paid media (e.g., TikTok Ads, Meta Ads);
• Agency experience;
• Experience with CRM, creator databases, or marketing automation;
• Experience building AI workflows or automation systems;
• Proficiency in Chinese or other European languages.