Role Overview
About Buldak
What if you could help shape the next chapter of one of the world's most exciting food brands?
Meet Buldak — the iconic Korean brand that turned extreme spiciness into a global cultural phenomenon. Loved by millions, Buldak is bold, unapologetic, highly digital and anything but ordinary.
Buldak is growing fast, and we are building a new marketing hub in Europe to unlock its full potential. This is not about maintaining an established brand. It is about building, shaping and accelerating it.
You will join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You will have the freedom to challenge, experiment, move fast and turn ideas into action.
Role Overview
We are building a new in-house IMX team in Amsterdam to bring Buldak and our other brands to life across Europe.
We are looking for a high-energy, hands-on creative who thinks like someone from an advertising agency but loves the idea of being on the inside of a brand.
Someone who sees a great piece of creator content and immediately thinks “Why does this work?” Someone who follows what's happening on TikTok, spots emerging formats and knows when an idea has the potential to travel.
You will help develop creative ideas, shape social content, challenge agency work and — when the idea calls for it — pick up a phone, grab a mic and make the content yourself.
This is not a role where you simply brief agencies.
We want you to be part creative, part creator and part creative challenger. Sounds exciting, right?
Required Qualifications
- Bachelor’s degree in marketing, communications, advertising or a related field
- 2–5 years of experience in a marketing creative role, ideally at an advertising, social, creative or content agency, or within a highly creative consumer brand, preferably related to the FMCG industry
- Experience developing social-first, digital or integrated creative concepts
- Strong understanding of TikTok, creators and short-form content and what makes content work on these platforms
- Good copywriting and storytelling skills
- Comfortable with basic content creation, filming and editing
- Strong visual instinct, even though you do not need to be a graphic designer
- Ability to work with internal teams and external agencies
- Ability to manage multiple projects in a fast-paced environment
- Fluent in English, other European languages are a plus
Skills & Competencies
- High energy - you bring momentum and enthusiasm to the room
- A creator at heart - you are as happy making something yourself as you are developing the idea
- Culturally curious - you know what's happening beyond the marketing bubble
- You understand the target group and what works with them
- You can explain why something works, why it doesn't and how to make it better
- Entrepreneurial - you don't wait for the perfect brief, production budget or agency. You find a way to make the idea happen
- Hands-on - phone in hand, camera rolling, idea on paper. You are happy to get stuck in
- Resilient - you can take feedback, iterate quickly and keep pushing until the work is better
- Collaborative - you know great creative work comes from making ideas better together
Key responsibilities
Creative Development
- Develop creative concepts and ideas that make Buldak stand out across social, digital, retail and consumer activations
- Turn brand strategies and briefs into culturally relevant creative ideas and executions
- Develop creative platforms, social ideas, content concepts, scripts, copy and storytelling
- Help identify the right creative expression for different audiences, platforms and moments
- Work closely with the Graphic Designer to turn ideas into compelling visual executions
Social & Content Creation
- Develop and create content for Buldak's own social channels, particularly TikTok and other short-form video platforms
- Concept, shoot and edit simple content yourself when appropriate — don't be afraid to get behind the camera
- Experiment with new formats, trends, creators, memes and ways of telling stories
- Help build a distinctive and recognisable Buldak tone and creative presence online
- Turn everyday opportunities and cultural moments into content that feels native rather than like advertising
Creator & Agency Creative
- Work closely with influencer and creator agencies to develop and improve creator-led content
- Review, challenge and elevate creative work from external agencies and partners
- Help brief agencies and creators with a clear creative ambition, while giving them room to bring their own ideas
- Understand what makes creator content feel authentic, entertaining and relevant to the platform
- Bring inspiration and best-in-class examples to the team and constantly raise the creative bar
Creative Culture & Innovation
- Stay curious about culture, social trends, creators, entertainment, and emerging formats
- Spot opportunities for Buldak to participate in culture rather than simply advertise around it
- Experiment with new creative tools, including AI and emerging content technologies
- Help build a creative culture within the new in-house team by sharing inspiration, references and ideas that challenge the team to think differently
Collaboration
- Partner closely with the IMX Lead, Brand Managers, Media & Digital Lead and Graphic Designer to translate strategic objectives into creative opportunities and ideas
- Work with external creative, production and creator partners when specialist capabilities are needed
- Support campaign development from idea through to execution
What We Offer
- A salary that ranges between €3,400 and €4,750 gross per month
- Pension plan
- Commuting benefit
- Vitality Benefit (€50 a month)
- Lease Bike Option
- 25 days of paid time off
- Company laptop & phone
- Free Accident & WIA Gap insurance
- An international team of highly skilled colleagues
Why Samyang Europe?
You will join at a unique moment: we are building Buldak's European marketing capability from the ground up. You will have the opportunity to work on a globally recognised brand, alongside a growing team of marketers, designers and digital specialists — while having the freedom to experiment, create and shape how we work.
You will have access to agencies and production partners when we need them, but we want to build in-house creativity fast. An in-house team that knows the brand, understands the culture and can move at speed.
Apply now!
If you are ready to take on this exciting challenge and contribute to Samyang Foods Europe's growth, we would love to hear from you!
Please submit your application and CV in English!
Salary
3400 - 4750 EUR (monthly)