Company Description
MICI is a fast growing Swiss brand creating premium leather sneakers, crafted in Italian workshops in the Marhe region with full-grain leather and hand-finished details. The designs are minimalist on the outside while rich in subtle craftsmanship — emphasizing what is hidden rather than loud branding. MICI shoes are built to last, with construction quality that speaks for itself and no visible logos. The brand is available directly through mici.store and ships across Europe, North America, and the Middle East, complemented by selected marketplace partners as it scales.
Role Description
This is a full time, fully remote Content Creator/Social Media Manager role. The Social Media Manager will own MICI's Instagram presence (@mici_store_official) — planning, creating, and publishing content that aligns with the brand's aesthetic and values, TikTok and maybe other channels as well.
Responsibilities include developing and executing content calendars, creating photos AI, reels, and stories, writing captions, and optimizing posts for engagement. The role involves following trends and adapting them to the MICI aesthetic, monitoring audience interactions, responding to comments and messages, analyzing performance metrics, and refining strategies based on insights. The Social Media Manager will also collaborate on campaigns, launches, and partnerships to strengthen brand awareness and drive traffic to mici.store.
We're looking for someone self-sufficient — you create, edit, and post without hand-holding.
IMPORTANT
Please include in your CV:
- A link to any Instagram or social media accounts you have managed — with a brief description of your role there
- A link to your graphic/content portfolio or sample UGC video
Applications without video examples will not be reviewed.
Qualifications
- Must be located in EU
- Experience managing Instagram for fashion, lifestyle, or premium brands is highly beneficial
- Proven experience growing an Instagram account (mandatory to share examples)
- Strong Social Media Marketing and Content Strategy skills to plan effective campaigns and maintain a consistent brand narrative
- Clear and professional communication and writing skills for captions, messaging, and community interaction
- Ability to interpret social media analytics and convert insights into actionable improvements
- Strong visual sensibility and familiarity with basic photo/video editing tools (Photoshop, Lightroom, CapCut, or similar)
- Proficiency with AI tools for content creation is required — Midjourney, DALL·E, or similar for visuals; Runway, Sora, or Kling for video; ChatGPT or Claude for copywriting and ideation
- Fluency in English; additional European languages are an advantage
What we offer
- Creative freedom within brand guidelines
- Work with a young Swiss premium brand
- 📍100% Remote | 🕐 Full time | 🌍 EU Only