ABOUT ABEL:
From day one, Abel has painted with a different palette. When former winemaker Frances Shoemack founded Abel in 2013, that palette was essential oils. Today Abel’s palette has grown to include the latest biotechnology and natural science whilst remaining true to its 100% natural roots. Abel’s master perfumers create fragrances that are real, confident and singular. Just like those who wear them.
You can find Abel in iconic doors around the globe, including Liberty London and Dover Street Paris.
ABOUT YOU:
The Content Creator works directly with the Creative Director to write and maintain brand voice, messaging, and written and spoken content across all owned and partner touchpoints, working to direction from the Creative Director. They hold the content calendar, script content for the Senior Visual Designer to shoot and produce, and turn creative briefs into copy for paid social, producing multiple variants at speed for testing. They apply brand voice guardrails at speed, support the Creative Director on launches and campaign planning, and contribute to creative strategy during ideation alongside the Senior Visual Designer, writing the narrative side of deliverables.
Beyond core content, they support the Creative Director's work with Abel’s global PR agencies, liaise directly with KOLs, and manage the brand's ShopMy presence, and social media community engagement. They create content for, and build Klaviyo email campaigns and website (shopify) content; both within structures and templates the eCommerce team owns.
The role is a perfect opportunity for someone early in their career. Hands-on, eager to learn, and ready to grow with the business.
ROLE & RESPONSIBILITIES:
Content creation and copywriting
- Plan and execute the content calendar across brand storytelling touchpoints
- Create written and video script content end to end, from concept through to final cut
- Create finished copy for paid social, producing multiple variants at speed for creative testing
- Adapt copy and messaging across brand, ecommerce, retail, events, social media and partnerships
- Write and manage brand voice guardrails and tone documentation
- Maintain brand voice and tone while working at speed, making creative calls independently
Creative Director and campaign support
- Assist the Creative Director with launches and campaign planning and general brand communications support
- Support campaign rollouts with copy and messaging timelines
- Ensure copy outputs align with briefs set by the Creative Director
- Support the Creative Director in working with PR agencies
- Liaise directly with KOLs (key opinion leaders) on brand partnerships and content
- Manage ShopMy platform
- Handle engagement side of social media responses (exc customer service) responding to comments and direct messages in brand voice, building relationships with KOLs
eCommerce content execution
- Build individual Klaviyo email campaigns using existing templates and flows
- Update product detail pages and campaign content in Shopify including image placement and copy updates within existing page templates
QUALIFICATION & EXPERIENCE:
- 2 to 4 years experience in a copywriting, content or brand role, in-house or agency
- Multi-channel copywriting across brand, campaign and editorial content, digital native
- Comfortable shooting and scripting short-form video solo, not just writing for others to produce
- Confident using latest technologies for process efficiency and optimisations
- Portfolio of paid social ad copy, not just organic or brand copy
- Comfortable turning a creative brief into multiple fast-turnaround copy variants for testing
- Confident maintaining brand voice guardrails at speed and independently
- Comfortable liaising directly with press, agencies and KOLs in a professional, on-brand capacity
- Experience with social media community management, responding in brand voice
- Comfortable building campaigns in Klaviyo or a similar ESP, and making content updates in Shopify or a similar CMS, within templates and structures set by the eCommerce team