Responsibilities
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
TikTok is looking for an experienced and commercially driven Brand Partnerships Manager to join our Retail & Commerce team.
In this role, you will be responsible for developing and growing strategic partnerships with some of the largest and most influential retail and commerce brands in the market. Acting as a trusted business partner, you will work closely with senior client stakeholders to identify growth opportunities, accelerate digital transformation, and unlock the full potential of TikTok's advertising and commerce solutions.
You will own and drive a portfolio of key accounts, combining strategic account leadership with a strong commercial mindset to deliver sustainable revenue growth, deepen client relationships, and expand TikTok's role as a strategic business partner.
Responsibilities
- Strategic Account Leadership: Own and develop a portfolio of key retail and commerce accounts, building long-term partnerships and driving sustainable revenue growth.
- Senior Stakeholder Management: Establish and maintain trusted relationships with senior decision-makers, including C-level executives, marketing leaders, and commercial stakeholders.
- Revenue Growth & Business Development: Identify, develop, and execute strategic growth opportunities, expanding existing partnerships and unlocking new revenue streams.
- Joint Business Planning: Lead strategic account planning and Joint Business Plans (JBPs), aligning TikTok's solutions with clients' business objectives and long-term growth strategies.
- Consultative Selling: Act as a strategic advisor to clients, translating business challenges into innovative, insight-led advertising and commerce solutions.
- Product Adoption & Innovation: Drive adoption of TikTok's advertising, performance, measurement, and commerce solutions to deliver measurable business impact.
- Cross-functional Leadership: Collaborate with internal teams across Product, Measurement, Creative, and other functions to develop scalable solutions and deliver exceptional client outcomes.
- Industry Expertise & Thought Leadership: Stay ahead of developments in retail, e-commerce, digital media, and consumer behaviour, positioning TikTok as a strategic growth partner.
- Commercial Performance: Take ownership of revenue targets, forecasting, and account performance, using data and insights to identify opportunities and optimise business results.
Qualifications
Minimum Qualifications
- Proven track record in enterprise sales, strategic account management, or business development, ideally within digital advertising, media, technology, or commerce.
- Demonstrated success in managing and growing large, complex client relationships and consistently achieving or exceeding revenue targets.
- Experience building trusted relationships with senior stakeholders and influencing decision-making at executive level.
- Strong commercial acumen with the ability to develop strategic account plans, negotiate complex commercial agreements, and identify long-term growth opportunities.
- Solid understanding of digital advertising, performance marketing, and the evolving retail and commerce landscape.
- Strong analytical capabilities with the ability to translate business insights and performance data into actionable commercial recommendations.
- Excellent communication, presentation, and negotiation skills.
- Professional fluency in English and Norwegian to support Norwegian clients.
Preferred Qualifications
- Experience working with leading retail, e-commerce, or consumer brands, ideally within a global or matrix organisation.
- Experience developing Joint Business Plans and managing complex, multi-market partnerships.
- Understanding of brand / performance advertising, measurement, attribution
- A proactive, entrepreneurial mindset with the ability to navigate ambiguity, challenge conventional thinking, and drive results in a fast-paced environment.
- Strong collaborative skills and the ability to influence cross-functional stakeholders without direct authority.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.