Account Manager - Ecommerce

SUMMARY
The Account Manager - Ecommerce will drive growth across key pure player marketplaces and support the expansion of our ecommerce footprint across Europe. This role will focus on both managing existing online retail partners and actively developing a strong pipeline of new “chasing” accounts, with a special focus on 1P regional accounts and Pan-EU marketplaces (3P).

You will work closely with our Ecommerce teams, regional sales, marketing, operations, and finance to deliver sustainable sales growth, strong profitability, and best-in-class online execution.

We are looking for a highly motivated, growth-minded team player with strong ownership, curiosity, and the ambition to learn and develop in a fast-moving, global, cross-functional environment. Prior ecommerce sales experience is a strong plus, but we prioritize character, potential, and soft skills (drive, collaboration, learning mindset) over a perfect technical background.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

1. Key Account Management – Regional Pure Players

• Manage and grow a portfolio of German and Dutch ecommerce pure player accounts.
• Own day-to-day commercial relationships: regular business reviews, performance follow-ups, and joint action plans with buyers and account contacts.
• Support the development and execution of account plans including assortment, pricing, promotions, and content optimization to drive traffic, conversion, and sales.
• Monitor account performance (sell-in/sell-out, inventory, pricing, margin) and propose corrective actions when needed.
• Coordinate with internal teams (demand planning, logistics, finance, marketing, customer service) to ensure operational excellence for the accounts.

2. New Business Development – Chasing Account Pipeline

• Identify, qualify, and prioritize new ecommerce customers.
• Support outreach, first contact, and follow-up communication with potential partners.
• Assist in preparing pitch materials, commercial proposals, and assortment recommendations.
• Help build and maintain a structured chasing pipeline with clear stages, timelines, and next steps.

3. 3rd Party Marketplaces – Pan-EU Support

• Support the management and optimization of our 3rd party (3P) marketplace business across Pan-EU (e.g., Amazon 3P and/or other key marketplaces).
• Help monitor performance metrics (traffic, conversion, buy box, pricing, stock availability, content quality) and suggest improvement actions.
• Coordinate with ecommerce operations / catalog teams to ensure accurate product setup, content, and pricing across marketplaces.
• Support the implementation of marketplace campaigns (deal events, seasonal promotions, launches) in alignment with the broader EMEA strategy.
• Liaise with the Amazon Europe / marketplace teams where relevant to drive best practices and consistency across countries.

4. Ecommerce Operations, Analytics & Collaboration

• Work closely with the Ecommerce Associate / merchandising teams to ensure product content and pricing are correctly reflected for your accounts.
• Support sales forecasting and demand planning inputs for your accounts (baseline, promo uplift, new launches).
• Analyze sales, profitability, and promotional performance regularly and share clear, data-based recommendations.
• Contribute to internal reporting (weekly/monthly business reviews, QBRs) with concise updates on key wins, risks, and next actions.
• Stay up to date on ecommerce trends, competitor activity, and platform changes, and share insights with the wider team.

QUALIFICATIONS & EXPERIENCE

• 2–4 years of experience in ecommerce, key account management, digital sales, or related commercial roles (pure player or marketplace experience is a strong plus).
• Experience with German ecommerce accounts (pure players / marketplaces) is a plus, but not mandatory.
• Demonstrated ability to build and maintain strong customer relationships and to work collaboratively with cross-functional teams.
• Strong motivation to grow in ecommerce: curious, proactive, and eager to learn new tools, platforms, and ways of working.
• Comfortable working in a fast-paced, international environment with changing priorities.

EDUCATION & SKILLS

• Bachelor’s degree in business, Sales, Marketing, Ecommerce, or a related field; or equivalent work experience.
• Native or near-native fluency in German is required; fluent English is required (written and speaking). Additional European languages are a plus, for example Dutch.
• Strong soft skills including:
• Growth mindset and ambition to develop within ecommerce
• High sense of ownership and accountability
• Team spirit and ability to work globally and cross-functionally
• Problem-solving and structured thinking
• Clear and concise communication (written and verbal)

COMPUTER / TECHNICAL SKILLS

• Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook is required.
• Experience with e-commerce tools/platforms (e.g., Amazon Vendor Central / Seller Central, marketplaces backends, PIM tools, analytics dashboards) is a plus; training will be provided where needed.
• Comfortable working with data (sales reports, pricing checks, stock reports) and turning insights into actions.

WORK ENVIRONMENT

• Based in our Kids2 Amsterdam office.
• Hybrid working model; minimum of 3 days per week in the office during core days (Tuesday to Thursday), up to 5 days as needed.
• Occasional travel within Europe may be required (e.g., customer meetings, internal team meetings, trade shows, warehouse visits).